21 Digital Marketing Terms That Are Important For You To Know 2021

Digital Marketing Terms


To captivate the minds of the target market, it is essential for marketers and online businesses of all sizes to undertake marketing operations through digital marketing. Marketing activities become easier, more cost-effective, and interactions between brands and their target markets are easier to reach and analyze when applying digital marketing.

If you're new to the world of digital marketing, which has such a broad view, don't be surprised if some terminology sound strange to you and you have no idea what they mean.

Let's become acquainted with some essential digital marketing terms to learn more!


List Of Digital Marketing Terms You Need To Know 


1. Search Engine Optimization (SEO)

SEO is a key element for bloggers, content writers, and even online businesses, as you may know. Their goal is to get the content or product they advertise on the website to page one of the search results by using keywords that are often searched for by online customers.

The disadvantage of search engine optimization is that it takes at least three months for your writing or business product to appear on the first search page because it is organic and free.


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2. Social Media Marketing 

Social Media Marketing is not the same as simply using social media. Because the purpose is marketing, social media marketing entails the process of captivating ( engaging ) the audience with the information provided on social media.

In order to create engaging content, it must also match the profile and preferences of the target audience!


3. Affiliate Marketing

A commission payment system is used to compensate one party who has successfully offered goods or services that have been sold by a company. If you use body lotions A and it works well for you, you might promote and provide it to your friends. If your friend decides to purchase, you can earn a commission from the body lotions brand.


4. Search Engine Marketing (SEM)

The strategy is similar to SEO, however there is a difference. Because of the marketing purpose ( marketing ), the website has been optimized with advertising that display on the first page of search engines. The method differs from SEO in that it charges a fee in order for the advertised website to show fast in search engines.


5. Email Marketing

Do you enjoy receiving lots of e-mail notifications from the marketplace, online motorbike taxis, or your favorite goods? They employ e-mail marketing as a promotional tool to reach out to customers.

The marketing e-mail fails to be delivered due to a variety of reasons, including an invalid e-mail, the recipient's inbox ( inbox ) being full, the e-mail file size being too large, and the server to send the e-mail. mail being down.

The number of consumers who entered the database through the open rate method can also be used to determine the percentage of e-mail recipients who have opened promotional messages.


6. Influencer Marketing

Influencer marketing is a sort of social media campaign used by brands to achieve certain communication goals such as brand awareness, conversion, and loyalty.

According to Partipost, one of Indonesia's largest influencer marketing platforms, influencer marketing can be divided into several categories, including mega influencers (over 1 million followers), macro influencers (100,000 - 1 million followers), micro influencers (100,000 - 10 million followers), and nano influencers (under 100,000 followers) (under 10 thousand followers).


7. Campaign

A campaign is an activity that promotes a brand's products for a set amount of time.


8. Retargeting

Have you ever gone on the internet to look for the clothes you wish to buy? After that, you explore numerous websites for unrelated items, yet the advertising from the initial page continue to appear.

This is referred to as retargeting. This method seeks to encourage visitors to return to the website. It could simply be to have another look around, or possibly to purchase the advertised thing.


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9. Online Presence

The presence of your business website indicates that information about your company is available and can be found using online search engines.


10. Conversion

The percentage of your audience that engages in your digital marketing activities is referred to as conversion, and the results are a measure of the success of the digital marketing campaign that has been running. For instance, the percentage of visitors to your website / adverts, and purchases of your company's items.


11. Call to Action

With sentences like these, you may send a quick message to your audience inviting them to take various actions relevant to your business:

  • Sign up now!
  • Come on, subscribe now!
  • Click the link to find out more!


12. Landing Pages

When seeing Instagram or Facebook ads, you just click on the link provided and are taken to a website page with a range of products shown.

As a result, a landing page takes you to a company's website where you can learn more about the product or service they provide.


13. Cost Per Action (CPA)

When internet visitors visit a website and click on it, the publisher receives a commission. Reading the content on the landing page, registering, and purchasing products advertised on the website are just a few examples.


14. Cost Per Impression (CPI)

Advertisers agree on a rate at which the ad will display and be seen by online users. Typically, prices are based on hundreds or thousands of ad views.


15. Click Through Rate (CTR)

This count on people visit your website after clicking on a link from another page, such as advertising or e-mail marketing?


16. Bounce Rate

You only read one piece of information on a single page when you visit a blog. Other menus are not selected. On the website, this is referred to as the bounce rate.


17. Engagement Rate

The percentage of interactions you receive from each social media or blog post. Comments, likes, and shares are used to create interaction.

Consumers and brands interested in partnering will be more likely to trust you if your engagement rate is strong.


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18. Lookalike Audience

Don't forget to establish your target audience before you start running advertising on social media (Instagram/FB Ads).

There is a process for identifying lookalike audiences who share their demographics and interests. You may monitor this information through the insight tool on every social media platform to ensure that your ad is not boring and on target!

The buyer person is the target audience that the research and development team studies in greater depth because they are potential clients.


19. Pay Per Click (PPC)

When you enter a blog, you'll notice the numerous advertising that have been placed there. It doesn't take long; all you have to do is click on an advertisement that redirects you to another website. From then, the concept of pay per click (PPC) emerges, in which advertisers profit from visitor clicks ( visitors )


20. Consumer Acquisition Cost

When running a digital marketing campaign, customer acquisition costs are the entire charges that prospective customers will experience over a period of time.

This cost of user acquisition is important! For investors, the CAC value serves as a benchmark for determining how much it costs companies/businesses to bring in new consumers. CAC is a metric used by businesspeople and corporations to assess the marketing division's performance. The more money a corporation saves on customer acquisition, the more money it makes.


21. Google Adwords

The Term Google Adwords is a platform for managing internet advertisements, including target audiences, language, and ad placement.


Final Thought

There are numerous digital marketing terms that you should be familiar with before diving into the world of digital marketing to enhance your business's online presence, whether through social media, e-mail marketing, or websites. Don't forget to exercise your digital marketing skills to become more comfortable with these terms, OK?

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